ADAM CZAPLINSKI
Marketing/Sales & Multimedia Specialist
Resume
Education
The College of New Jersey, Ewing, NJ (2013 - 2015)
Bachelor of Arts: Interactive Multimedia, minor in Communications, cum laude
Mercer County Community College, West Windsor, NJ (2010 - 2012)
Digital and Graphic Design
University of Warsaw, Warsaw, Poland (2007)
The History of Polish Culture and Heritage
Certifications
Digital Leadership Professional Accredited Certification | Wharton Online | 2024
Digital Marketing Professional Accredited Certification | Rutgers University | 2019
Professional Experience
Marketing / Sales & Solutions Coordinator 2017 - Present
Princeton Air Conditioning Princeton Junction, NJ
-
Create and execute year-round marketing campaigns
-
Maintain and implement continuous marketing calendar
-
Help drive sales and pristine customer service to ensure company objectives are met
-
Increase company revenue and growth through professional follow ups and sales
-
Run ROI (Return on Investment) on all marketing to ensure smart investment decisions
-
Designed a comprehensive marketing strategy and plan that is implemented company wide to increase revenue
-
Build effective SEO (Search Engine Optimization) campaigns and analyze analytics
-
Manage company website (Drupal and WordPress platforms)
-
Create and manage digital advertising campaigns and email marketing campaigns
-
Create and manage print advertising campaigns and printing services
-
Create and update content (website, blogs, marketing materials, presentations,
social media) to ensure virtual presence and post relevant content in real time -
Manage all social media marketing (Facebook, LinkedIn, Twitter, Instagram, YouTube)
-
Create high quality marketing materials such as banners, business cards, brochures, mailers, posters, presentations, door hangers, rack cards, and promotional products
-
Create high class ads for print mediums including direct mail, newspapers, magazines, newsletters, directories, and bulletins
-
Manage and update company assets and Pricebook (residential and commercial)
-
Create, design, and update front end customer facing sales templates and proposals
-
Maintain and develop relationships with customers
-
Follow up, identify, and provide solutions to meet customers’ needs
-
Source, track, and quote specialty systems for customer RFQ’s
-
Assist comfort advisors and technicians with proposals
-
Recruiting – Manage and assist all departments with recruiting and hiring
-
Photographer and Videographer
-
Manager of all digital and print content
-
Professionally prepare, create, resize, and edit photos & videos
-
Attend career fairs & trade shows to promote the company, its services, and recruiting
-
Administrator and operator of Service Titan (the number one field service management software for contractors in the fields of HVAC) & Office 365
-
Manage and submit company’s co-op advertising and leads
-
Telemarketing – Manage VoiceShots and recurring campaigns
-
Coordinate with all company departments and various vendors
Director of Media Relations 2015 - 2017
VIP 1-Step Process Somerset, NJ
-
Developed and debugged company’s real estate marketing software (ROV1)
-
Managed CMS and updated content (website, blogs, presentations, social media)
-
Created high quality marketing product templates and materials such as banners, brochures, posters, presentations, professional images, and website content
-
Managed all social media aspects and platforms
-
Wrote articles for internal and external use, broadcasted company news, posted, and blogged to ensure online presence
-
Photographer/Filmer and manager of company photography/video database
-
Created how-to tutorials (video and written) for support
-
Prepared and created full length movies demonstrating the software and its features
-
Attended conventions representing VIP 1-Step Process and promoted its services (Realtor’s Triple Play Convention – Atlantic City, NJ in 2015 and 2016)
-
Managed real estate office in Somerset, NJ and assisted real estate professionals
Social Media Manager 2018
US Power Savers Langhorne, PA
-
Created a robust marketing strategy and calendar
-
Properly setup business social media accounts
-
Created and developed relevant content and distributed through channels
-
Wrote articles, blogs, and content to ensure online presence
-
Managed and updated all social media accounts
-
Delivered reports, analytics, and provided support
Multimedia Specialist 2012 - 2015
VIP Marketing Solutions Princeton, NJ
-
Prepared innovative visuals for clients’ websites
-
Created state-of-the-art designs for front-end and back-end websites
-
Ensured websites enhanced the company’s brand and effectively displayed their services
-
Photographer for ROV1 – Realty Optimization Vehicle (real estate marketing software)
Digital Graphics / Web Design Internship 2007 & 2013
JMC (Business Technology Consulting) Warsaw, Poland
-
Analyzed and prepared content & imagery for web production
-
Designed websites and templates (worked with CMS, HTML, CSS, and typography)
-
Collaborated with team members on a variety of projects including developing a website for Łazienki Park in Warsaw, Poland
Research & Support Internship 2011
Community of Democracies Warsaw, Poland
-
Contributed to preparation, production, and revision of projects and meeting documents
-
Worked with staff to create a multimedia video on the VI Ministerial Conference
-
Attended and reported on conferences and meetings related to democracy and other relevant topics in and around Warsaw
-
Maintained schedules, calendars, compositions, and sent out a daily press clip
-
Communicated and collaborated effectively with fellow teammates
Tennis Instructor / Tournament Director / Customer Service 2012 - Present
Princeton Racquet Club Princeton, NJ
-
Taught adults/juniors the fundamentals and proficiencies of tennis
-
Managed and facilitated tennis tournaments for the USTA
-
Assisted and provided excellent customer service to clients & teammates
-
Ensured the club was in top notch condition and ready for patrons and guests
-
Operated company POS system (ActiveNet)
Tennis Instructor 2009 - 2012
Lawrenceville Recreation Department Lawrenceville, NJ
-
Taught adults/juniors tennis and helped students reach their full potential
-
Promoted good self-esteem and supported students in developing a complete game
Skills and Proficiencies
-
Software: Adobe Suite, Final Cut Pro, Office 365, iLife, Marketing software, ServiceTitan, Web Design and CMS systems (Drupal, GoDaddy, Wix, WordPress)
-
Specializations: Advertising, Asset Management, Digital & Print Marketing, Strategy, Multimedia Production, Photography/Video, Graphic Design, Film Editing, E-Learning, eBooks, Quality Assurance, Social Media & Blogging, and Web Design
-
Equipment: High quality digital cameras (DSLR), 4K/video cameras, scene preparation, lighting kits, and audio kits
-
Languages: Fluent in Polish
Honors and Activities
-
Member of USTA (United States Tennis Association) 2008 – Present
-
Member of USPTA (United States Professional Tennis Association) 2014 – Present
-
Member of Polish University Club of NJ 2014 – Present
-
Volunteer: Special Olympics at TCNJ in Ewing, NJ Summer 2010
-
Volunteer: Humane Society in Keane, NH Summer 2008
-
All American & Region Tennis Player: Mercer County College 2010 - 2012
-
College Tennis Player (Record 62-24): Mercer County College 2010 - 2012
-
Varsity Tennis Player and Captain (2010): Lawrence High School 2007 - 2010